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48 Hours with the King of Cold Calls
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The marketing sophisticates say cold calling is dead -- that it's too expensive, too untargeted, and too ineffective to pay off. Chuck Piola, 15, cold calls and one fast-growing company later, disagrees. Center City Philadelphia on a raw winter morning. Chuck Piola bursts out of his black Mercedes singing in full throat this time it's the Drifters tune "Under the Boardwalk," handled off-key but with feeling and scans a cluster of skyscrapers.