Compared to , the company leadership responsibilities of the CMO have deepened considerably. Hi Leela, please tell us about your current role and how you arrived at SurveyMonkey. I previously worked in sales; that experience helped me build empathy for my go-to-market colleagues and ultimately led to my passion for B2B marketing. Before joining SurveyMonkey, my impression was that the company offered an incredibly valuable solution for marketers, but one that was sold transactionally online, and I wanted to stay close to the enterprise customer. As I learned more, I realized that SurveyMonkey has expanded far beyond the self-serve survey tool of its origins. Our CEO, Zander, tasked me with telling that full story to the world and showcasing how our enterprise products help businesses turn feedback into action across three areas: customer experience, survey feedback, and market research. Whatever function you run, has forced us all to become better, more aware and more empathetic leaders. In March, right before the onset of the global pandemic, I partnered with my CEO and chief people officer to articulate our company vision, expand our mission, and refine our values. Ever since then, my internal comms team and I have been partnering closely with our people function to help our broader organization navigate wave upon wave of uncertainty. The lines between corporate brand and employer brand have dissolved, and marketing has probably never been more purpose-driven than it is today.
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Who, and the most underrated attribute of a leader. I explain my job to my kids by saying that we help people in businesses get really important feedback so that people know what to do. So they like to think that Mummy is helping people. I love the fact that the company values, culture and product all resonate with me. I love music—and I have a secret fantasy to write a work-related musical. I loved La La Land. Wonder Woman.
What’s the best part of your job?
Partners Newsroom Jobs Office locations. Prior to joining LinkedIn in , Lora was in private practice for over 10 years, including serving as a partner in capital markets at Jones Day, and a shareholder at Heller Ehrman. Senior Vice President, Product. She holds BSc. Senior Vice President, Sales. Prior to that, she spent 14 years at eBay, holding numerous leadership positions in Marketing, Sales, Operations, and Finance. She started her career with PricewaterhouseCoopers, working in the Vancouver and London offices.
She sat down with DG live at SaaStr Annual to talk about her career and her seven tips for using customer feedback to build rapid fans and make more money. We went there. It was amazing.